During my employment at Rockabox/Scoota I was brand guardian for Estée Lauder. I was responsible for ensuring all creative and design output had consistency with all the brand guidelines.
As lead designer for Estée Lauder I have been involved in creating various advertising and digital campaigns, from rich media ad formats (HTML5) to asset creation for social channels.
With the promotion of Estée Lauder’s Double Wear Foundation this campaign features three videos celebrating friendship and confidence.
The creative has a ‘split’ design, the left dedicated to the Estée Lauder product, while the right is focused on the videos and gallery. Animation was introduced for a sleek experience, such as a 3D rotation within the gallery. Each video had a unique background, relevant to the friendship featured in the story.
Mobile focused banners were also created to target the younger audience, these expanded into a ‘shapeshifter’ format, a full screen creative, responsive to device orientation.
We were approached to promote the dual launch of the new Modern Muse Le Rouge Fragrance and Pure Colour Envy Red lipstick, featuring Kendall Jenner, the newest face of Estee Lauder.
For this campaign we produced rich media banners, with the high impact banners expanding into a lightbox. Each product had its own video, campaign model shot, and photo gallery.
To switch between products I created a peeling corner animation, a button which revealed the a hint of the other product.
I designed and built many digital display ads (HTML5) for Estée Lauder, including the Victoria Beckham range. These were delivered for the 3rd party rich media server DoubleClick Studio.
Utilising Scoota's online advertising technology we used the latest ad format, the 'Parascroll' to promote the Pure Colour Envy Red lipstick.
Storyboard for a GWP social video which I also animated.
