Sofa.com wanted to raise awareness of their sofas and the range of fabric on offer. I designed this digital campaign to be playful and interactive, using theSofa.com’s product materials to bring the landscape to life. This aligned the design closely to their press campaign, as well as forming part if the navigation. Interacting with the swatches in the landscape changes the sofa fabrics.
The storyboard for the banners brings to life the 'Sound of Music' concept. It is playful with a subtle hint to karaoke.
Interacting with the swatches in the landscape changes the sofa fabrics.
