To raise awareness for the crime drama series 'Criminal Minds' I created an online recruitment test that analyses your neuropsychology to determine whether you would make a suitable BAU agent. Because “to catch a killer, you need to think like one!”
A Facebook Canvas was the platform for the quiz, with multiple choice questions supported by a selection of videos and imagery from the show. The experience resulted in finding out which BAU agent from Criminal Minds you are most like, and a chance to win goodies by sharing your result.
I created a tree diagram to establish each possible outcome from the multiple choice questions and the user journey to the result page.
The multiple choice questions were supported by a selection of videos and imagery from the show.
A video of the final Criminal Minds experience.
