With the objective of raising awareness and pre-orders for 2Ks most popular game NBA 2K. I created a suite of digital and social assets; from rich media ad formats (HTML5) to Facebook carousels.
Premium content featured across three different SKUs - NBA 2K2O, NBA 2K2O Deluxe Edition and NBA 2K2O Legend Edition to drive people to pre-order.
This pre-order premium content was showcased and combined with the bold and attention grabbing keyart. These vibrant assets were delivered as a toolkit for territories to easily edit and localise for their region.
Leveraging the bold and attention grabbing key art up front to draw viewers in.
The design linked multiple panels to with a frame to encourage users to swipe along the carousel.
Taking elements from the NBA 2K keyart I created a Facebook canvas with a carousel for each pre-order SKU.
To drive people to pre-order, premium content featured as the key messaging. Post launch the banners featured game play video.
