To support local communities during the coronavirus Royal Dutch Shell, The Bunch Carrot, Adams Wholesale, Cheetah Digital and Once Upon A Time partnered together to create a "Click & Collect" food service called Food2Boot.
Food2Boot provides quality food boxes that can be collected with minimal interaction into your car boot, with the purpose of helping to reduce the spreading of the virus. This trial took place in Horsham with the aim to expand across the UK.
This new brand concept was designed to reflect the informative, easy and accessibility of the offer.
A logo designed for all communications.
The homepage design used clear, direct messaging. Illustration helped reflect the accessibility of the brand.
To raise awareness and encourage orders the social assets where clear with direct messaging.
Email communications throughout the user journey where design to be simple, easy and informative.
