With the objective of reaching out to a younger, social media conscious audience, we created and launched ‘Swoon For Monsoon,’ a brand new, shoppable, interactive ezine.
As lead designer on this project, I created the branding and layouts for the ezine. Each page of the ezine was designed to be a beautiful content experience. We created three editions, containing the looks of the season, fun and playful video and favourite pieces picked by featured bloggers.
Establishing how the ezine will flow helped plan the content and features per issue.
Final layouts of a Swoon issue.
GIFs were used to capture the embellishments of Monsoon's clothing range.
Ads featuring Swoon video trailers to encourage users to launch the 'Swoon' experience from the Stylist app.
Each issue was translated for local markets.
A guide for how SWOON should be used with in-store communications.
Examples of how you might use the Swoon lock up in-stores.
